Case study · Supermarket · Site and apps
Promotions, no retyping
Super Havatselet received its promotions as WhatsApp photos, then retyped them by hand. We turned it into a machine.
- The business
- Neighbourhood supermarket
- What we built
- Site and apps
- Language
- Hebrew
- Status
- Live, test version
Before
Every week, all by hand
The promotions arrived as photos in a WhatsApp group. Each shelf sign was then retyped in a design tool, product by product.
After
One photo, and it's printed.
The photos go through our assistant: the signs come out print-ready, in the store's colours, in seconds.
The idea
The photo already held everything
The product, its barcode, the deal, the unit price. What was missing was a tool to read it.
Our choices
Every detail has a reason
Colour
Neon yellow and black
The colours of the promotion signs: you spot them from afar, in the store and on the phone.
Logo
Kept as it is
Customers have known it for years. We built around it, without touching it.
Type
Clear figures
A price reads in a second, like on the shelf sign.
Visuals
Products on a cream background
Cut out and lined up like a tidy shelf: you want to pick them up.
The apps
Four tools, one site
- 01
The sign assistant
A WhatsApp photo becomes a print-ready sign.
- 02
The promotions site
This week's deals, always up to date, on customers' phones.
- 03
Market day
Every Tuesday, the day's fruit and vegetables up front.
- 04
The checkout screenin testing
Deals shown to customers waiting in line.
The difference
What a tool doesn't choose on its own
- Starting from a WhatsApp photo, because that's where it all begins.
- The yellow you see from afar, because it's the colour of the signs.
- A screen for the checkout line, because that's where people wait.
Any tool can put pages together. Choosing what brings customers back is our craft.
Your business deserves the same attention
Tell us how it works today, and we'll tell you what we'd build into it.
