Concept · Fashion brand
Five problems, one site
A concept for a fashion brand from Tel Aviv. Online, you see a photo from the front, and you don't know how the piece will fall. We built a site where you see every piece from every angle, and try it on before you buy.
Before
Five problems of every online fashion store
These are what make shoppers close the tab, or send back what they bought.
Every online fashion store looks the same: a grid of photos.
A photo from the front says nothing about the side or the back.
Online, you can't try things on: she doesn't know how the piece will fall on her.
Every new piece, every price goes through whoever built the site.
No way to know which piece draws people in, and which one gets tried on but not bought.
01 / 05
The arrival
Before
Every online fashion store looks the same: a grid of photos.
After
A film: women walking through Tel Aviv, dressed by the brand. Then its story, which starts with the small blue V sewn into the hem.
People remember the brand
02 / 05
The three angles
Before
A photo from the front says nothing about the side or the back.
After
A dial, like a compass: turn every piece from the front, the side and the back, on three different bodies.
She sees it all before buying
03 / 05
The fitting room
Before
Online, you can't try things on: she doesn't know how the piece will fall on her.
After
The curtain opens: out of five bodies, she picks the one closest to hers and dresses it piece by piece. The stylist suggests a look, and the whole outfit goes into the bag in one tap.
She knows how it falls
04 / 05
The personal editor
Before
Every new piece, every price went through whoever built the site.
After
A personal editor: a new piece, a price, the text of the top bar. Click, type, and it's live, without asking anyone.
The brand runs its own site
05 / 05
Statistics
Before
No way to know which piece drew people in, and which one got tried on but not bought.
After
A live dashboard: the most viewed pieces, the most tried on in the fitting room, the ones that go into the bag, and a report every month.
You know which piece people love
- Visits
- Try-ons
- Bags
- Oversized poplin shirt
- Chunky rib sweater
- Wide washed-linen trousers
One site
One site, leading to one bag
The film, the angles and the fitting room bring a shopper to the bag who has already seen the piece from every angle, on a body close to hers. The editor changes the site everywhere, and the statistics follow it all.
The bag
- 01Arrival
- 02Angles
- 03Fitting room
- 04Editor
- 05Statistics
The result
A shopper who buys with confidence
She orders already knowing how the piece looks from every angle, and how it falls on a body like hers: like in a shop, from home.
None of these tools comes from a catalogue: each answers a problem we saw on the spot. That's our craft.
Your business deserves the same attention
Tell us how it works today, and we'll tell you what we'd build into it.