Want to know why? Your site is beautiful, but zero sales
Three points that turn a beautiful site into a site that sells.
01/ 04
Stop talking about yourself. Talk about him
Your client isn't looking for someone to admire: he's looking for a solution to his problems.
If your site is a monument to your success, he'll go find someone who cares about his.
Talks about itself"The country's leading real estate agency"
Talks to the client"The home your kids will grow up in"
02/ 04
Press exactly where it hurts
Every good story has a villain. Your client's villain is his frustration. Name it.
Show you're his ally in that fight, and make that frustration the starting point of your partnership.
Talks about itself"Our services: treadmills, weights, locker rooms"
Talks to the client"No more workouts that lead nowhere"
03/ 04
The last stop: the result he dreams of
People don't buy services, they buy a change.
Your site has to show them how they'll feel the day after your solution.
Talks about itself"For legal advice, fill in the questionnaire"
Talks to the client"Get your peace of mind back. We'll handle the paperwork"
04/ 04
Storytelling
These three points are the foundation. Storytelling is not just words: it's a blend of design, colors, visuals, interactions and motion.
Everything has to be in harmony so your site stops "talking" and starts selling. Every pixel pushes your story forward. Use storytelling to build an asset people don't forget.
