Case study · Personal trainer
Five problems, one site
Lior trains people who have already tried, and stalled. The problem wasn't the training: it was the path to the first message. We built a site that removes every obstacle on that path.
Before
Five obstacles before the first message
Before the site, each one kept a future client at home.
Visitors left with their best excuse: “I'll start on Sunday”.
Nothing said why Lior rather than anyone else.
Writing to a coach you don't know is scary, so you put it off.
Every change to the site went through whoever built it.
No way to know what brought in requests.
01 / 05
The Sundays
Before
Visitors left with their best excuse: “I'll start on Sunday”.
After
A count of the Sundays already gone, and six excuses that flip one by one, with Lior's answer.
The excuse falls before the first message
02 / 05
Why Lior
Before
Nothing said why him, rather than another coach.
After
Four clear commitments: few clients, real availability, he's been exactly where you are, and the mind gets trained too.
You know why him
03 / 05
The questionnaire
Before
Writing to a coach you don't know is scary, so you put it off.
After
Four short questions, one per screen, that send everything to Lior on WhatsApp: he calls back already knowing it all.
The first step takes a minute
04 / 05
The personal editor
Before
Changing a word on the site went through whoever built it.
After
His personal editor: click a text, type, and it's live. A new offer, a new photo, without asking anyone.
The site moves at his pace
05 / 05
Statistics
Before
No way to know what brought in requests, or where they came from.
After
A live dashboard: where visitors come from, where they stop, the questionnaires sent, and a report every month.
You know what brings clients
- Visits
- Questionnaires
- WhatsApp messages
- The Sundays
- The excuses
- The questionnaire
One site
One site, leading to one message
Every part of the site leads to the same place: the Sundays, the excuses and the commitments bring a ready visitor to the questionnaire, and the questionnaire reaches Lior on WhatsApp. The editor changes everything, the statistics follow.
The message to Lior
- 01Sundays
- 02Why him
- 03Questionnaire
- 04Editor
- 05Statistics
The result
Fewer excuses, more clients
Visitors reach Lior when the excuse has already fallen and their questions already have answers. He spends less time convincing, and more time training.
None of these tools comes from a catalogue: each answers a problem we saw on the spot. That's our craft.
Your business deserves the same attention
Tell us how it works today, and we'll tell you what we'd build into it.