Case study · Personal styling
Five problems, one site
Avishag dresses women for who they are. Her old site spoke like every other site. We looked for what stopped her clients, and built a tool for each thing, in one site.
Before
Five things that stopped clients
Before the new site, each one turned away at least one client.
Her six offers were a long list of text.
Her story fit in one paragraph, like on every site.
A client had to explain everything on the phone, not knowing where to start.
Every change to the site went through whoever built it.
No way to know what clients were looking for.
01 / 05
The services wardrobe
Before
Her six offers were a long list of text: you read, and saw nothing.
After
A wardrobe you browse: each service is a garment on its hanger, with its photo and its world.
Choose a service like you choose a garment
02 / 05
Her book
Before
Her story fit in one paragraph, like on every site.
After
A book that opens, page after page: her story, the way she would tell it.
You know her before you write to her
03 / 05
The questionnaire
Before
A client had to explain everything on the phone, not knowing where to start.
After
An elegant questionnaire, one question at a time, that reaches Avishag as one clear WhatsApp message.
The first meeting starts already prepared
04 / 05
The personal editor
Before
Changing a word on the site went through whoever built it.
After
Her personal editor: she clicks a text, types, and it's live. Without asking anyone.
Her site, truly
05 / 05
Statistics
Before
No way to know what clients were looking for, or which service drew them in.
After
A live dashboard: where they come from, the most viewed services, the questionnaires sent, and a report every month.
You know what works
- Visits
- Questionnaires sent
- WhatsApp messages
- Ongoing styling
- Event styling
- Personal shopping
One site
One site, leading to one conversation
Every path on the site leads to the same place: the wardrobe, the book and the questionnaire bring a ready client to Avishag's WhatsApp; the editor changes the site everywhere, and the statistics follow it all.
The conversation with Avishag
- 01Wardrobe
- 02Book
- 03Questionnaire
- 04Editor
- 05Statistics
The result
More time for her clients
Clients arrive already knowing her, and knowing what they want. Avishag spends less time explaining, and more time styling.
None of these tools comes from a catalogue: each answers a problem we saw on the spot. That's our craft.
Your business deserves the same attention
Tell us how it works today, and we'll tell you what we'd build into it.